Using Banners and Subtitles Effectively #

Banners and subtitles are simple but powerful tools for communicating with visitors. A well-crafted message can drive urgency, set expectations, and increase adoption conversions.

Subtitles for Context #

The subtitle appears below the search page title. Use it to set expectations or reinforce your brand:

[pmp-search type="adopt" subtitle="All animals are spayed/neutered and microchipped"]

Good subtitle examples:

• “All adoption fees include spay/neuter, vaccines, and microchip”
• “Meet your new best friend today”
• “Showing animals at our Main Street location”

Banners for Urgency #

Banners display on individual result cards. Use them for time-sensitive or high-priority messaging:

[pmp-search type="adopt" banner="Adoption fees waived this weekend!"]

Effective banner uses:

• Fee-waived events: “Free Adoptions This Saturday!”
• Seasonal campaigns: “Clear the Shelters Event – Reduced Fees”
• Capacity alerts: “Shelter at capacity – please consider fostering”
• New arrivals: “Just arrived – meet our newest friends”

Combining Both #

Subtitle for permanent context, banner for timely messaging:

[pmp-search type="adopt" subtitle="All pets come vaccinated and microchipped" banner="Holiday Special - 50% off adoption fees through Dec 31"]

Font Size Control #

Adjust banner and subtitle prominence with size parameters:

[pmp-search type="adopt" subtitle="Find Your New Best Friend" subtitle_size="large" banner="Fee-Free Weekend!" banner_size="xl"]

Or configure default sizes site-wide in the Fonts tab.

Tips #

• Keep banners short – they appear on every result card and long text wraps poorly
• Update banners for events, then remove them after – stale urgency erodes trust
• Subtitles are better for permanent information (fees, policies, hours)
• Banner and subtitle colors can be customized in the Colors tab

Next Steps #

• Font Size Customization — Control banner and subtitle sizes
• Color Customization — Customize banner and subtitle colors
• Common Shortcode Recipes — More shortcode examples