PetMatchPro Solution for

Researching Alternatives to the AnimalsFirst Adoption Portal

You’re visiting PetMatchPro today searching for options to display animals in your care from the AnimalsFirst Animal Shelter & Rescue Management Software. Their “Comprehensive, One-Stop Animal Shelter & Rescue Software” provides an adoption portal for your website visitors to “browse your animals, complete an application, digitally sign the contract and pay all via desktop or mobile devices. The integrated approval process streamlines the approval between the adopter, foster parent and your staff. With individual profiles, Adopters can access their pet’s adoption records including medical history.” Unfortunately, you’ve discovered that the AnimalsFirst Adoption Portal is NOT part of your website so NONE of the interactions your website visitors have with your adoptable animals are recorded as traffic, clicks or conversions.

What’s Wrong with the AnimalsFirst Adoption Portal?

Absolutely nothing, IF you’re in a rush and don’t have time to explore other options/ideas that may provide additional value. Integration partners have gotten better and better at making it appear to website visitors that the content they’re seeing, the features they’re experiencing and the data they’re entering are hosted on your website, BUT….

Using the AnimalsFirst Adoption Portal comes at a price, the data you, your marketing support and leadership sees STOPS as soon as a website visitor interacts with content from AnimalsFirst. This means you’ll NEVER know the sequence of events that led to a sponsorship donation, an adoption application, a phone call from a mobile device as website visitors seek to match themselves with an animal in your care. OK, maybe you don’t care (NOW), but you will as soon as your Google for Non-Profits Ad Grants Manager asks for the conversion rate on their $10,000/month of free internet advertising – you WILL.

PetMatchPro is Simple

We know you have limited bandwidth to implement a solution to match animals in your care to potential adopters. That’s why PetMatchPro is simple to use, caters to rescue and shelter staff/volunteers with no desire to master the technology WHILE also allowing a tech-savvy marketer or volunteer to fully leverage all aspects of fully integrating your adoptable animals into your website.

Here’s how you do it:

• Select Your Plan – PetMatchPro comes in 3 flavors, including FREE!
• Install the PetMatchPro Plugin – After registration you’ll receive a link to download the plugin for use on your WordPress website. Upload and activate the plugin and enter your PetMatchPro license code.
• Configure PetMatchPro for Use with AnimalsFirst – Select AnimalsFirst as your integration partner, enter the API key provided to you by AnimalsFirst and select either their Live or Demo environments, then save the settings.
• Create a Search and Detail Page – Use the simple tools in WordPress to create a page for your website visitors to match themselves with one of your animals and another to display an animal’s profile.
• Finish the Job – Add [pmp-search] to the Search page and [pmp-details] to the animal details page. Save and publish the pages.
• THAT’S IT! – If you’re reading this sentence you have what it takes to configure PetMatchPro on your shelter or rescue website. We’re here to help if you have any questions, encounter any issues or have some suggestions to improve the product or your experience.

Here’s What’s Included^*

Animal Search Shortcode

[pmp-search] – Use this shortcode in a page of your website to display animal search results from AnimalsFirst.

Search Parameters

NOTES: The use of bold values requires a paid subscription. Review the AnimalsFirst documentation for a complete description for each field.

Search Shortcode Best Practices

1. type – Create a separate page on your website for each type of search.
2. species – Create a separate page on your website for each species of animal.
3. title – Include a call to action or other descriptive text to assist website visitors.
4. filter – Only include fields for which data is available. Do not include fields requiring visitors to enter text values.
5. details – Include the minimum amount of information required to select an animal search result.

Search Shortcode Example

[pmp-search type=”available” species=”cat” title=”Available Cats for Adoption” filter=”gender,age,sortfield,sortorder” details=”name,gender,age”]

This shortcode displays search results for adoptable cats with the title specified above the search results. Website visitors can filter by gender and age and can sort the results by the options configured in the Partner Options tab by the order selected. The animal name, gender and age are displayed for each search result.

Animal Details Shortcode

[pmp-details] – include this shortcode in a page of your website to display the details of a specific animal selected from the AnimalsFirst search results or for use in creating a page for a specific animal.

Animal Details Parameters

NOTES: The use of bold values requires a paid subscription. Review the AnimalsFirst documentation for a complete description for each field.

Animal Details Shortcode Best Practices

1. details – All photos and the video will be displayed if available.
2. template – This is an advanced feature requiring the coding of custom templates.

Animal Details Shortcode Example

[pmp-details type = “adopt” details=”name,species,gender,altered,breed,primary_color,birthday,declawed,description,size,seq_id,location”]

This shortcode displays details for a single Adoptable animal with an identifier passed via the page URL displaying the listed fields in their specified order.

^*Some Features Require a Paid Subscription

Grow with PetMatchPro

We realize you may be a bit apprehensive about straying from your integration partner’s solution to display animals on your website, that’s common and expected (after all you’re in the animal rescue business not an internet technologist). So, we created PetMatchPro with YOU in mind! We offer three PetMatchPro Plans to enable us to grow with you – Basic, Junior and Preferred.

Here’s the skinny on each:

• Preferred – Use every one of the PetMatchPro features for a small monthly investment to increase adoptions and your website visitor interactions and conversions with a 60 day money back guarantee.
• Junior – Use most of the PetMatchPro features for a minimal monthly investment to increase adoptions and your website visitor with a 30 day money back guarantee.
• Basic – Our FREE option to increase adoptions on your website, some clients find this sufficient.

Not Sure Where to Start

If all this is a bit confusing, compare our plans side-by-side or watch a demonstration of PetMatchPro in action.

There’s NO RISK to getting started now.

We look forward to hearing of your success stories as you use the PetMatchPro WordPress plugin to effectively and efficiently match animals in your care to new guardians.