GA4 Configuration #

Requires Preferred license.

Google Analytics 4 (GA4) can receive event data from PetMatchPro to help you understand how visitors interact with your animal listings. This guide walks you through the setup.

Prerequisites #

• A Google Analytics 4 property (not Universal Analytics)
• PetMatchPro Analytics tracking enabled (see Understanding PMP Analytics)
• Your GA4 Measurement ID (starts with G-)

Step 1: Create or Access Your GA4 Property #

1. Go to analytics.google.com.
2. If you don’t have a GA4 property, click Admin > Create Property and follow the setup wizard.
3. If you already have one, navigate to your property.

Step 2: Find Your Measurement ID #

1. In GA4, go to Admin > Data Streams.
2. Click your web data stream.
3. Copy the Measurement ID (format: G-XXXXXXXXXX).

Step 3: Add GA4 to Your Website #

If GA4 isn’t already installed on your WordPress site, add it using one of these methods:

• Google Site Kit plugin — The official Google WordPress plugin
• Manual installation — Add the GA4 script tag to your theme’s header
• Google Tag Manager — See GTM Setup

Step 4: Enable PetMatchPro Analytics #

1. Go to PetMatchPro > Analytics tab.
2. Enable Analytics Tracking.
3. Click Apply Changes.

How PetMatchPro Events Appear in GA4 #

PetMatchPro uses onclick event tracking. The events PetMatchPro sends are captured by GA4 as custom events. You’ll see them in:

• Reports > Engagement > Events — Shows event counts and names
• Explore — Build custom reports with PetMatchPro event data
• Realtime — See events firing in real-time as visitors interact

Step 5: Set Up Custom Event Tracking (Optional) #

For deeper analysis, create custom event definitions in GA4:

1. Go to Admin > Events.
2. Click Create Event.
3. Define events based on the PetMatchPro event types (detail_view, action_click, share_click, etc.).
4. Optionally mark key events as Conversions (e.g., adoption application clicks).

Step 6: View Reports #

After events start flowing, use these GA4 reports to analyze PetMatchPro data:

Next Steps #

• GTM Setup — Alternative setup using Google Tag Manager
• Leveraging Analytics — Turn data into better adoption outcomes