Button Configuration for Conversion #
Action buttons on the detail page are your primary conversion tools – they turn browsing into applications, calls, and visits. Configuring them intentionally can significantly impact adoption rates.
Which Buttons to Show #
Not every button makes sense for every organization or method type. Consider hiding buttons that don’t apply:
| Scenario | Consider Hiding |
|---|---|
| No meet & greet hours page configured | meet_greet |
| No foster program | foster_app |
| No donation page | donate |
| Phone inquiries discouraged | call |
| Lost/found pages (adoption buttons irrelevant) | meet_greet, adoption_app, foster_app, donate |
Configure defaults per method type in admin (General > Display Options > Button Controls), or override per page:
[pmp-details exclude_buttons="foster_app,donate"]Hover Text for Clarity #
Custom hover text tells visitors exactly what clicking will do. Use {FieldName} to personalize:
[pmp-details hover_text_email="Ask about {AnimalName}" hover_text_adoption_app="Start your application for {AnimalName}"]Configure defaults per button per method type in admin (General > Display Options > Button Controls). See Button Hover Text for the full guide.
Button Order Matters #
Buttons render in a fixed order: conversion buttons (Meet & Greet, Email, Call) then action buttons (Adoption App, Foster App, Donate, Return). The most important actions appear first.
If your primary conversion path is the adoption application, consider hiding Meet & Greet so the application button is more prominent:
[pmp-details exclude_buttons="meet_greet"]Method Type Strategy #
- Adopt: Show all relevant buttons. Prioritize the adoption application.
- Lost: Email and Call are most important – someone recognizing a lost pet needs to act fast.
- Found: Same as lost – contact buttons are the priority.
Tips #
- Every visible button should have a configured URL/email/phone – unconfigured buttons show a “configure” notice to admins
- Fewer, clearer buttons convert better than many buttons competing for attention
- Button colors are configurable in the Colors tab – make your primary action stand out
- Button font size is controllable in the Fonts tab
- Test the visitor experience – click each button and verify the destination is correct
Next Steps #
- Button Hover Text — Field interpolation and hover text configuration
- [pmp-details] Reference — Full detail shortcode parameter reference
- Writing Effective Instructions — Guide visitors through your process
